Newsletter of The Tarot School
http://TarotSchool.com ISSN: 1529-0565 Vol. 14 #3 March 1, 2022
In this Issue: - Welcome
- Tarot Tip: Choosing Date Attributions - Wald's Words of Wisdom - What's Gnu? - Diviner's Corner: Ornithomancy - Meet the Reader: Athena Dugan - Best Practices: Ways to Find Clients Who Pay What You Are Worth - Upcoming Events Welcome to a new issue of Tarot Tips!
And a special welcome to our new subscribers.
This month you came from: Australia, Brazil, China, Germany, Ireland, Israel, Mexico, New Zealand, Peru, Romania, Russia, the United Kingdom, and the United States. We're glad you're here! I've been at a loss for words the last few days. I kept going back and forth as to whether or not I should address the current drama on the world stage. So I pulled a card. I was hoping for a different topic, something uplifting, so I chose Theresa Reed and Kailey Whitman's Tarot for Kids (a favorite of mine). But in keeping with the uncanny way the cards work, I drew The Tower. (Yup.) The book's interpretation does have a comforting message so both my issues were addressed! Expect the Unexpected Sometimes life throws you a curveball. For example, something you're counting on doesn't come through or a shocking change of events leaves you feeling uncertain. Everything seems scary and hard. Take a breath and know that this won't be forever. Nothing lasts, not even the tough stuff. The Tower brings chaos and disruption, but soon you'll rebuild something better. Wise words for children and adults. A bit about this issue... Predicting timing in a reading is a big subject, and not everyone feels comfortable doing it. The featured Tip touches on one of the ways the astrological associations of the cards can be of help for those who do use timing when appropriate. We haven't run a What's Gnu? column in a while but we finally have some big news to share with you! #excitedtofinallybeteachingbirthcards We're honored to have the esteemed Caroline Kenner contribute to this month's Diviner's Corner. I must admit, I'd never heard the term Ornithomancy before. Bird Divination is a specialty of Caroline's and she gives us a wonderful introduction to the practice. I've seen Athena Dugan online a lot so I enjoyed Sharonah's Meet the Reader profile of her. It's nice to learn about her approach to reading. Gina's Best Practices column touches on an important topic for professional readers, and Upcoming Events includes our Tarot Salon schedule, along with the topics we're teaching. And one more thing...
All we are saying
is give peace a chance. Wishing you love and bright blessings, Ruth Ann, Wald and Gina
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Spread the experience of tarot - share this newsletter with other Tarot Enthusiasts! Tarot Tip
CHOOSING DATE ATTRIBUTIONS
(More synchronicity. I swear I chose this article weeks ago! - RA) QUESTION: I have been an avid reader of your tarot newsletter and Tarot Tips for a long time. Let me take this opportunity to congratulate you on excellent work done on both fronts. I would be very grateful if you could explain the time period that is associated with The Tower. I have always taken it to denote the period from Nov til April but have had some mixed results on the accuracy so far. Thanking you, yours faithfully Andy ANSWER: I must admit that I am unfamiliar with any system that would attribute that time frame to The Tower. This may be why you are having mixed results. (If anyone knows differently, please correct me.) It makes more sense to say November OR April. According to the Golden Dawn system that many tarot readers use, The Tower is associated with the planet Mars, not a sign of the zodiac. However, Mars is the ruler of Aries (March 21 - April 20) and also co-ruler of Scorpio (October 23 - November 22). The Tower can also be linked to any of the Minor Arcana cards that have a planetary attribution of Mars, giving you the following date possibilities from which to choose: 2 of Wands (Mars in Aries) March 21 - 30 9 of Swords (Mars in Gemini) June 1 – 10 7 of Wands (Mars in Leo) August 12 - 22 5 of Cups (Mars in Scorpio) October 23 - November 2 3 of Pentacles (Mars in Capricorn) December 31 - January 9 10 of Cups (Mars in Pisces) March 11 - 20 You may come across slight variations in systems of timing. Joy Vernon has developed a system that works well for her, and has created a beautiful color reference chart you may find useful: https://joyvernon.com/images/Tarot%20Timing%20Information%20Chart.pdf As with most things when it comes to tarot, find the system that works best for you and stick with it. Learn to trust it and you will be able to read timing questions with confidence. Wald's Words of Wisdom BIRTH CARD CLASSES! Our Birth Card Course has been very well-received. Some people love the self-study option, while others prefer coaching. But some folks really enjoy a live class experience. The good news is... We are finally teaching Birth Card classes online! As part of out Tarot Salon schedule, we'll be offering monthly Birth Card sessions over Zoom. (And that means each class is only $20.) February's introductory session was a great success! The March 21st class will be on The Fool's place in our system of Birth Cards. Then each month following, we'll teach one Birth Card Set, such as Justice and The High Priestess. All the classes are recorded so you can join any time and have access to the ones you missed. Whenever you begin your Salon Birth Card studies, we'll include the recording of the Introductory Session as our gift. Be sure to get on the Tarot Salon notification list to find out when Birth Card classes are scheduled. You can do that here: http://tarotschool.com/Classes.html If you'd like to know more about The Tarot School's method of Birth Cards, visit our website at TarotSchool.com and find the Birth Card section on the nav bar. We're excited to be teaching these special classes, and would love to see you there! Diviner's Corner
ORNITHOMANCY
by Caroline Kenner Ornithomancy is the practice of basing divination or omens on birds and bird behavior. Ornithomancy depends on belief in sacred correspondences linking birds and the Divine. More than two decades ago, I read about ornithomancy in accounts of ancient divination practices that our ancestors used to perform. Those accounts made me wonder if the birds would speak to me in the same way they often spoke to our ancestors. After all, I was already a birdwatcher, and a Witch. Why not become a Bird Witch? But what drove me to begin practicing ornithomancy in earnest: my fear and dislike of highway driving. Highways make me very anxious. I managed my anxiety by asking the Highway Hawks and Vultures to help me. We’ve all noticed how many birds of prey and carrion eaters hang out on the verge of the highways, I am sure. I ritually requested that the Highway Hawks and Vultures alert me to danger and speed traps as I drove. The birds were very reliable. I could tell from the birds’ behavior when there was going to be a speed trap about 85-90% of the time. Those results motivated me to take ornithomancy more seriously, and to make it part of my personal Witchcraft practice. People practicing ornithomancy believe that the Divine empowers birds to act as their messengers. These messages from birds are an avian theophany, a demonstration of the Divine’s love and sacred power made manifest with feathers and a beak. The bird becomes a numen in the Jungian sense, and, at best, the observer experiencing the theophany goes into a state of numinous awe. One of the best aspects of practicing ornithomancy: it’s a type of divination that helps us be more in tune with the ecosystems in which we live. It is a beautiful practice to regard birds as manifestations of the soul in Great Nature. For those of us who cannot walk in wild nature as often as we would like, but would like to learn ornithomancy, here are some suggestions: We need to open our minds and hearts to suddenly seeing a bird’s image, instead of a living bird. The Divine speaks in myriad ways, and they know how to speak to us in modern imagery. If you cannot walk in a natural environment every day, keep an eye out for messages from the Gods and spirits phrased in human-created images. There are many cartomancy decks featuring birds and animals that can be consulted as a form of ornithomancy. Some of my favorite ones: Lisa Hunt’s The Winged Enchantment Oracle, with Lisa’s beautiful art. There are thirty-nine cards with gorgeous shape-shifting bird-humans that will inspire many people. (The picture at the top of this article is from that deck. - RA) I love Paulina Cassidy’s SpiritSong Tarot, illustrated with animals as well as birds, in her delicate and intricate style. Druid Animal Oracle and Plant Oracle, both by Will Worthington and the Carr-Gomms, are wonderful for nature-based divination. The Plant deck has some animals and birds in it, as well as sacred plants. I think ornithomancy is due for a revival. Awesome Resource: Bird Symbolism & Meanings (A to Z List of Birds) https://symbolismandmetaphor.com/bird-symbolism/ About Caroline: In 2012, Caroline Kenner founded The Fool’s Dog Tarot app company with her husband, Jason Linhart. Caroline calls herself a Washington Witchdoctor. A native of Washington, DC, Caroline became a Pagan community organizer starting in the early 1990s. Caroline is a third degree Witch initiated in two different traditions, one in Ireland, and one in Delaware. She is a visionary mystic and a healer. 2022 marks Caroline’s fiftieth year reading Tarot cards. Caroline and her husband Jason recently retired to Olympia, Washington, where Caroline continues her magical practices. Look for Caroline’s and Paula Millet’s forthcoming Kickstarter, for Boadicea’s Tarot of Earthly Delights, later this spring. We’d love your suggestion or submissions for this column! If you have an idea or would like to contribute, please contact us at tarot@tarotschool.com. Meet The Reader ATHENA DUGAN By Sharonah Rapseik, Ph.D., CMAP Athena Dugan is a certified Labyrinth Facilitator and VIA member with Veriditas, a regional representative for the Philadelphia area, and the Volunteer's Chair with The Labyrinth Society. She is a labyrinth creator, co-host of radio show Living Labyrinths; the Labyrinth Tender for the Philadelphia Pagan Pride Day event; founder and creator of company, Walkers of the Labyrinth. Athena facilitates labyrinth walks, creates temporary labyrinths, meditations, and is a Soundbath practitioner. Athena is a Pagan practitioner, and an elder within her tradition. She is the designer of the handmade, one-of-a-kind crafts and accessories brand, Earth’s Energies, an online Pagan shop. As a Tarot reader, Athena works organically, using the intuitive impressions in reading her cards. She loves walking the labyrinth and djembe drumming. She is an illustrator and tends to her vast collection of books on magic, the arts and other various subjects, and an extensive collection of tarot cards. Sharonah Rapseik: Athena, what makes your tarot practice unique and how do you express it? Athena Dugan: As a labyrinth facilitator, I work with both Tarot and Labyrinth cards. It's all about the inner work when walking a labyrinth, and these cards help clarify the message(s) received while walking a labyrinth. The labyrinth cards I work with for my readings are designed like an oracle system. The Labyrinth Wisdom Cards are made by Tony Christie and The Sacred Path Labyrinth Cards by Tracy Andryc. They are not a full deck of 78 cards like a Tarot deck but are deeply impactful with oracular guidance. Like the Minotaur today has evolved to represent the shadow self, the labyrinth cards focus on the wisdom from which we can do the inner work and shed light on becoming whole by getting to the center of our self. As we get to the center of the labyrinth, the answer becomes clear, the message is heard. I offer readings when I host labyrinth walks, and use the labyrinth cards as an oracle. Sometimes, I will use the cards by themselves, or sometimes mix them with different Tarot decks, depending on the energy that calls for it. I work with the Celtic Cross spread, sometimes 3, or 4 card layouts, or just a single card pull. The reading helps clarify the messages they may have received while walking. Like walking a labyrinth, these cards will transmit information to guide you towards wholeness. You can work with the wisdom of the cards as you walk the labyrinth. Sometimes I will have the walker pull a card beforehand and concentrate on the information on the card. The wisdom is in the walk. Sharonah Rapseik: Thank you Athena, it’s been a pleasure to meet you! To follow Athena: About Sharonah: Sharonah Rapseik is an Artist / Designer, Author, Tarot Reader, Radio Host and Producer for Psychic Talk Radio. Visit her at: https://psychictalk.net/sharonah/ Best Practices for Professional Readers PESKY QUESTIONS ABOUT YOUR PRICES By Gina Thies www.tarotadvisor.com / www.facebook.com/tarotreaders www.tarotcoupling.com / www.oraclesoup.org “How Much Do You Charge For A Reading?” “Do You Give Discounts?” These two questions are asked all the time when prospects are shopping for a reading. They might be asked independently of each other or somewhere in the midst of an explanation of your services. Spiritual entrepreneurs are commonly uncomfortable about sounding salesy. These questions can be a source of anxiety for some, but they are very reasonable questions. When shopping, if you are uncertain about the cost of an item and whether or not it is discounted, you'd ask the same things. In retail merchandising, things are commonly mis-marked or get placed in the wrong area. But in the case of an online practitioner, the cost should be clear. When someone contacts you and asks these two questions, several things might be happening: 1. They might not be able to navigate your website easily. 2. They are accustomed to talking to a person and are looking for personalized contact. 3. They are hoping to negotiate the price. Other people have bent the rules for them so they expect you will, too. Do not go into a panic if you are challenged with these scenarios. You need to reaffirm that what you charge is competitive and valuable. If you give something away for free, how are you going to get from $0 to $150? In building repeat clientele, if your fees are normally $75 for instance, and you give a discount of $35, are you going to be able to get that client to pay the $75 next time? Price negotiation is all about objections. These questions seem innocent, but in reality are objections to the cost and a desire to see if there is wiggle room. Should a person tell you that your fee is too expensive, ask them what are they comparing your fee against. Is the other person offering the same skill set or time? You need to make sure they are comparing apples to apples. Admittedly, the discount question from someone price shopping irks me. The years of study, investment of money, sweat and tears to get to the professional level, are of no concern to these people. I ask, when you go to work do you tell your boss you’ll discount your earnings? Hardly. My solution was to price my services for live readings as time-based sessions. After all, they are purchasing a chunk of your expertise and experience, not the card reading. You should be demonstrating the value of what you offer. When they inquire about your cost, ask them what they are specifically expecting to get from a reading session. You’ll be surprised at the responses you get. Also keep in mind it takes time to answer these inquiries so if your business is coming from online sources, set up your information with clear ways for customers to take action. I can attest that not a high percentage of the people that ask about my charges proceed with booking a session. If they want pricing, I respond with a link to the page where they can make a choice on what they want, very simple. Resources: What to Charge for a Reading - Eva Sawyer https://www.tucumcaritarot.com/blog/going-pro-what-should-i-charge 6 Pricing Strategies for Tarot Professionals - Ethony https://ethony.com/6-pricing-strategies-for-tarot-professionals/ Six Signs You’re Ready to Begin Charging for Your Tarot Readings -- Theresa Reed https://www.thetarotlady.com/six-signs-youre-ready-begin-charging-tarot-readings/ Upcoming Events: Tarot Salon on Zoom! 7:00 - 9:00 pm EST Our popular Monday night classes are now online so you can attend no matter where you live! March: 7 - Issues of the 4 Queens 14 - Esoterics of the 4 Queens 21 - Birth Cards: The Fool 28 - TBA Get on the notification list to see what we'll be teaching each week. Find the form and register here: http://tarot.salon Readings with Ruth Ann Running The Tarot School with Wald keeps me pretty busy, but I still love giving readings! If you would like to book a private reading with me over Zoom, send an email to tarot@tarotschool.com and we'll discuss it. Do you have a question or comment on anything tarot?
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