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 Tarot School Aphorism

 

 

           

           
 

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We are very proud of our Tarot School
students, many who have become
successful authors, teachers, and deck
creators. From time to time, we will
tell you about their new creations or
upcoming public appearances.

If you are or have been a student
of ours and would like to be in the
spotlight, send us an email.


MARK HORN




One of the great things about teaching
adults is that the students have all kinds of
interesting backgrounds, knowledge and
experience. Mark Horn has a fascinating
history, and as a teacher himself, has
a lot to share with us and other students
in the class. (Not to mention he's an
absolutely delightful person.)

The New York Times agrees as they
have featured him in their latest
"How (fill-in-the-blank-with-
awesome-person's-name or occupation)
Spends His/Her/Their Sunday" column!

We are so excited and proud to
spotlight this special Tarot School
student by sharing the article with you:

How a Kabbalistic Tarot Card Reader
Spends His Sunday

Mark is also the author of Tarot and
the Gates of Light: A Kabbalistic
Path to Liberation. You can learn
more about the book and Mark's
blog, readings and classes on his
website:

https://www.gatesoflighttarot.com/



JEANNINE CARSON




Jeannine Carson was a regular Tarot School
student when we held classes in Manhattan,
and served as a valued Readers Studio staff
member. In addition to becoming an excellent
tarot reader and coach, Jeannine has taken
her love and talent for design, creating
beautiful art from painting to pottery. 

With her Wheel-Magician Birth Cards,
Jeannine blends her unique creativity with
an eye for beauty and attention to detail.
(I’m a huge fan of her Instagram feed
@jeanninecarsonclay.)

Preparing to be a magical merchant at the
2020 Readers Studio, Jeannine created a line
of tarot mugs and catchall dishes. The
conference fell victim to the pandemic, but
Jeannine’s tarot-inspired pottery has been a
grand success. It’s even featured in
Uncommon Goods, one of my very favorite
catalogs! 

I love my Empress mug, (you may have seen
me drinking from it during our Zoom Tarot
Salons) but there are many designs from
which to choose. Stop by her website and let
her know Wald and I sent you.

https://www.jeanninecarsonclay.com/shop?category=Tarot

       
 

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Diviner's Corner
LIPSOLOGY READINGS

By Jenna Matlin


             

In celebration of Valentine’s Day and all
that is smoochable, I bring to you the art
of Lipsology. Lipsology is the art of
determining personality and making
predictions based on a persons’ kiss stain.
This can be done in person or via distance.

All one needs is a stiff piece of paper,
like a notecard, and lips besmeared with
standard lipstick. The kisser is asked to
make three kisses on the paper and if it is
a distance reading, the kisser will take a
clear picture of the kisses along with a
quarter for size reference.

The Lipsologist then determines various
factors such as how the kiss was made (open
or closed lips) the size of the bottom lip
to top lip, the type of cupid’s bow, and
markings within the lip print itself. There
are thousands of aspects that go into a kiss.

Lipsology would be familiar to someone
who has a background in palm reading,
handwriting analysis, or face reading as it
uses similar principals. But even though
there are standard rules for reading, it
does take a certain amount of intuition to
pull together a cohesive narrative to
delight and entertain friends, clients and
lovers who may come courting.

One example is to look at how spaced apart
the bottom to top lip is for the kisses.
Closed lips indicate someone who is more
circumspect while a wide-open kiss can
indicate an adventurous and free-spirited
person. With spacing, a Lipsologist will
also look at whether the corners of the
mouth are touching, if the openness of the
kiss increases or decreases across the whole
mouth, and also how the three kisses are
alike or different from one another.

A Lipsologist will also look at how the kisser
decided to kiss the paper as the placement
of the kiss in relation to the paper and one
another will also indicate aspects of their
personality. As they say, it’s in his kiss!

The capacity to read kisses is a fun and
incredibly attractive skill to have,
especially for those in the party and gig
reading business. Lipsology is a fun way to
read for people: how can one NOT help but
smile?

If you’d like to learn, I highly recommend this
helpful book: Lipsology: The Art & Science
of reading Lip Prints by Jilly Eddy.

Happy Valentine’s Day, and be careful where
you kiss – it might reveal more than just
your affections!


     
About Jenna:

 
 











Jenna Matlin, M.S., has been a full-time
tarot practitioner since 2012. Jenna was
awarded Best of Philly, ‘Spiritual Guru’ by
Philadelphia Magazine in 2019.

Jenna is the author of two books: Have
Tarot Will Party and Have Tarot Will
Travel, and presents at conferences such as
Readers Studio, the Southeast Tarot Conclave,
Northwest Tarot Symposium, Tarot Con and
Staarcon.

When Jenna is not reading tarot, coaching
other tarot professionals or writing, she can
be found in the woods. ‘Hedge Witch’ would
certainly describe Jenna, and her cats agree.
 
Visit her website:
jennamatlin.com


We’d love your suggestion or submissions for this
column! If you have an idea or would love to
contribute, please contact us at tarot@tarotschool.com. 

 

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Best Practices for Professional Readers
SOCIAL MEDIA vs. EMAIL MARKETING

By Gina Thies
www.tarotadvisor.com  / www.facebook.com/tarotreaders 
www.tarotcoupling.com / www.oraclesoup.org


Audience outreach through social media
has excelled in popularity making email
marketing feel outdated to some. Nothing
could be further from the truth. Both
marketing strategies are important for
business opportunities and prospects.

As a matter of fact, email marketing is
more viable and stronger than ever. Even
with ever-increasing social media sites and
platforms, email remains a top persuasion
tool for building awareness, outreach, and
acquiring new clientele.

One of the issues of social media posting is
that you are not fully in control of what
your target audience sees. What is shown to
people on social media sites is dictated by
algorithms. In email marketing, you can
control who sees your content and the email
list you build is tailored to your business.

People are more likely to check their email.
Email communication is often integrated into
day-to-day habits while they may only have
little to no interest in social media.
Social media is about casting a wider and
wider net which may be a quicker way to
advertise or promote with paid ads or
clicks.

Email marketing builds longer lasting
relationships with your clients. Email
marketing is inexpensive, and having a
person’s email address is worth its weight
in gold. The downside to email marketing is
the constant need for content creation, and
tracking open and conversion rates. It can
be time consuming and requires commitment,
but posting and responding to social media
posts can be equally time consuming.

Resource:

Email vs Social Media Marketing:
Understanding How They Intersect
https://www.advertisemint.com/email-vs-social-media-marketing-understanding-how-they-intersect/


          

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Upcoming Events:
 




• February 1, 8, 15 and 22, 2021

Tarot Salon on Zoom!
7:00 - 9:00 pm EST

Our popular Monday night classes are
now online so you can attend no matter
where you live!

Register Here:
http://tarot.salon

 



• February 21, 2021

NCGR Philly presents
Wald Amberstone
Tarot and Astrology

The language of signs and planets is the
same as you are used to, but new concepts
are added as astrology is wedded to qabalah
and tarot. Both the flavor and uses of the
standard terms move in unexpected
directions, and through astrology, both
disciplines acquire another whole dimension.

From this point on, the cards begin to move
in the circles and cycles of time, space and
spirit. You learn where basic astrology
symbols belong in the universe of esoteric
tarot attributions and why, and what was
obscure about the relationship between the
two begins to become clear.

Sunday, February 21
2:00 - 4:00 PM EST
Location: Zoom
Suggested Donation $10.00

Register Here:
https://www.ncgrphilly.com/events/