Vol. 12 #4 / March 1, 2020
In this Issue:
- Welcome
- Tarot Tip: 3 Card Transformation Spread
- Tarot School Aphorism
- Diviner's Corner: Talismans and Amulets
- Best Practices: Headlines, Taglines and Hashtags
- Upcoming Events
Welcome to a new issue of Tarot Tips!
And a special welcome to our new subscribers.
March is here! Whether you’re about to celebrate the
Spring or Autumn Equinox, this is a time of balanced
energies. It’s a great time to use the tarot to help
you balance your own energies. Christiana Gaudet
wrote a wonderful exercise for finding balance in
tarot and in life, which you may enjoy.
You can read it here.
It’s also a time of gentle transformation, which is
a core theme of many reading consultations. The
primary function of a reading is to provide various
forms of information, and then, armed with the
insight that information provides, it can become
an instrument for transformation. This issue’s Tip
is a simple 3-card spread designed as a tool for
the journey of transformation. We also include
a fabulous resource for all kinds of 3-card spreads!
We’ll explore the magical use of talismans and
amulets in The Diviner’s Corner column, and the
Best Practices for Professional Readers column
has another topic about branding –- taglines,
headlines and hashtags.
And one more thing...
There are still seats available for the
2020 Readers Studio and Divination Day!
Besides all the great classes, activities
and shopping, it's the biggest tarot
party around! And don't forget all
the giveaways and free swag!
We look forward to seeing you there.
ReadersStudio.com
With love and gratitude on the tarot journey,
Ruth Ann, Wald, and Gina
Tarot Tips is here to help you with the practical side
of your Tarot journey. In order to take the greatest
advantage of this newsletter, please send us your
questions regarding any aspect of your tarot study
or practice and we'll do our best to answer them
in an upcoming issue.
Spread the experience of tarot - share this newsletter
with other Tarot Enthusiasts!
Tarot Tip
3-CARD TRANSFORMATION SPREAD
Rome wasn’t built in a day.
This much-used quote is a way of saying that
intentional change takes time and is gradual.
In today’s world of faster cars, faster phones
and faster internet, it may seem that change
has come out of nowhere but technology, too,
has been developed over time. It may be a
stretch to compare personal transformation to
technology but the idea here is that all intentional
change is about a desire to improve life.
This spread helps with de-cluttering the path
to powerful personal transformation. It can be
suited to any time frame but remember it's about
transformation over time rather than instant
gratification.
Position 1. This represents your known world or
environment. In other words, you build an overview of
the present. You must know where you are in order to
learn how to get where you are trying to go.
Position 2. This position represents any opposition,
dissatisfactions or irritations about your known world
that needs to change for a desired transformation to
happen. Here you would ask the question of what/why
there is a challenge and why it leads to consulting the
tarot.
Position 3. This card will reveal or lead to resolutions.
This card provides insights about what a successful
transformation will look like or what you’ll get out of
going through the process.
Whether this spread is used in a reading for oneself
or for a querent, it is important for the seeker to
believe in themselves and the inner work journey.
Resource:
Love 3-Card Spreads? We do! Then check out
The Ultimate List of Three Card Tarot Spreads
compiled by My Wandering Fool Tarot. It's the
most comprehensive list we've come across!
Tarot School Aphorism
Diviner's Corner
TALISMANS AND AMULETS
Carrying or wearing objects that are meant to bring
luck or protection goes back to the earliest need of
human beings to have a connection to the Divine.
Talismans have been as large as the Statue of Liberty
and as small as a bead the size of a pea. While
the terms talismans and amulets are often used
interchangeably, an amulet is generally regarded as
a “general purpose” good luck charm whereas a
talisman draws the distinction of possessing specific
magical powers, forces and benefits.
Both talismans and amulets can be made into magical
jewelry and have been utilized in written form placed
on parchment or carved in bone, wood or metal. The
uses of these items have ranged from warding off evil
to bringing success in marriage, fertility or better
business. These items are not typically used for
divination purposes per se but have found their way
into a collection of pieces and charms that have been
used for these purposes.
Religious and faith symbols are commonly used as
amulets. Although it can be probably argued that such
symbols are not being used for magical purposes, it
does help the wearer achieve connection to the Divine,
particularly when it has been blessed by a member of
the appropriate clergy.
Talismans are often found to have designs in which
the creator is versed in planetary and/or magical forces.
The designs can also include inscriptions from the
maker’s preferred sacred text or a meaningful sonnet
or quote, all relevant to the intention of the maker.
Resources:
• Talismans, Amulets and Tarot: A Powerful Combination
A great article from Inner Goddess Tarot!
• Creating Tarot Talismans
An informative Llewellyn blog post by Melanie Marquis.
• Tarot Talismans: Invoke the Angels of the Tarot
In this classic book, Chic & Sandra Tabatha Cicero
introduce how these powerful cards can be magically
transformed into talismans and amulets.
We’d love your suggestion or submissions for this
column! If you have an idea or would love to
contribute, please contact us at tarot@tarotschool.com.
Best Practices for Professional Readers
HEADLINES, TAGLINES AND HASHTAGS
By Gina Thies
www.tarotadvisor.com / www.facebook.com/tarotreaders
www.tarotcoupling.com / www.oraclesoup.org
Headlines, taglines and hashtags are all about getting
noticed and becoming memorable. Are all these terms
necessary to understand for your business?
I’ll talk a little about them in case you’ve been hiding
under a rock for the last decade and are not sure how
this is relevant to building your brand.
The simplest to explain, headlines aren’t new. A
myriad of newspapers, books and most anything in
the way of communication uses a headline. The headline
is the thing to pay attention to, the top news, the breaking
story, etc. Without a good headline, most news reporting
would be non-existent. A headline says, read it, know it,
it’s important.
On the other side of this is the tagline which isn’t
a breaking news story but is important as a catch
phrase that describes in a very short sentence what a
company or product means to the consumer. Many
businesses are now questioning whether or not to use
a tagline. When you think of brands like Apple, can
you readily call to mind their tagline? (Pssst... it's
"Think Different.")
In our world today, it’s all about search terms and
keywords, hence the dawn of the #hashtag. Hashtags
are used to search for relevant information very quickly.
You'll find them used all the time in social media posts.
A hashtag is simply a keyword phrase, spelled out
without spaces, with a pound sign (#) in front of it.
For example, #TarotTips and #TarotLovers are both
hashtags. You can put these hashtags anywhere in
your social media posts: in the beginning, at the end,
or anywhere in between.
With so much advertising and information that we are
exposed to, there is little time to read and/or process
both headlines and taglines. Headlines take up space
on our screens, and taglines now have a place as
“branded hashtags” instead. Because of space limitations,
images and pictures have often replaced text.
So what do you need to know about these to make them
useful for your business? It really depends on whether
you want to be known for something exclusively or just
found when searched. It means knowing your audience
and your clientele, and it may teach you the importance
of the first words you use in your message or content.
Resource:
Does Your Brand Need A Tagline?
Denise Lee Yohn, CMO Network
Upcoming Events:
• March 2, 9, 16, 23 and 30, 2020
Forest Hills, New York
Our popular Monday night Salons are the
hottest thing in tarot instruction!
http://tarot.salon
• March 7–8, 2020
Pain-Free Qabalah for Tarot Readers (SOLD OUT!)
This is a course in esoteric tarot. Its value for you
is first of all as a reader, but also as a traveler on
the spiritual path, and as someone who wants to
deepen their understanding of self and world.
If you are not already intimate with this material,
this course will add a rocket booster to your tarot
education. Regardless of the level of your experience,
you will be able to comfortably add this powerful
language to your repertory.
For full details, visit:
https://tinyurl.com/QBL-Intensive-2020
• April 23, 2020
2020 Divination Day
Featuring these exciting presentations:
* Karin Dalton-Smith: Tea Leaf Reading
* Gina Jean: Domino Divination
* Mitchell Osborn: Intuitive Animal Communication
Single Day Passes are available!
http://DivinationDay.com
• April 24 – 26, 2020
2020 Readers Studio
Master Class Instructors:
* V.
* Liz Dean
* Theresa Reed
... plus Study Groups, Breakfast Roundtables, and much more!
http://ReadersStudio.com
Join our 10,860+ fans and join the fun!
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Directors: Ruth Ann and Wald Amberstone
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