Jeannette Roth is the co-owner of The Tarot Garden — the world's largest and most diverse specialty tarot store. A tarot enthusiast and collector since 1982, her interest in comparative symbolism and the mechanics of communication and learning styles lead her to pursue studies in cognitive processes; she received her B.A. in Psychology from Iowa State University in 1993.

Prior to opening The Tarot Garden in 2001, Jeannette spent more than 15 years in the personal computer industry as a trainer and consultant. She has been a contributing columnist for Timeless Spirit magazine, and has presented lectures and workshops on tarot imagery and multi-perspective approaches to spiritual growth throughout the Midwest.